A few posts back, I mentioned that my husband and I are in the selling process with our home and are getting ready to move. I don’t think that the couple moving in realizes that they’ve hit the neighbor jackpot by purchasing our house!
Our next door neighbors are wonderful people – they grab my packages if I’m out of town, they let me borrow an egg or two when my mom brain neglects to add them to the grocery list, and they keep an eye out for people who don’t belong in the neighborhood. Pretty much everything you could hope for in a good neighbor.
I’d like to think I, myself, am a good neighbor as well. Keeping with the theme of being neighborly and kind to one another, I wanted to share some juicy gossip with you about “the girl next door”, her name’s Nicole, for all those wondering.
She is a local boss lady who owns and runs one of the greatest little boutiques to happen to our town – Pink Arrows Boutique.
Cute and oh so soft pullover sold at Pink Arrows:
If you have spent any time in Benicia, (in my case, the majority of my childhood and now adult life) then you know we have a plethora of hair salons, antique shops and mediocre food. Now Benicia can not only be known to the world as the state’s third capitol, but the home of Nicole’s Pink Arrows!
Nicole’s boutique is in a quaint location and is as friendly as she is:
Here’s some Q + A and inside scoop on the owner, Nicole, and her dream, turned reality:
What inspired you to start Pink Arrows Boutique?
My love for fashion was nurtured as a child….and while still in pigtails, my mom taught me how to sew. Over the next 20 years I graduated from FIDM (Fashion Institute of Design and Merchandising) and built an extensive career that included design, merchandising, buying and quality control. But, my dream was to always open a boutique.
About three years ago, when I was between jobs, I decided it was time, and the idea for my boutique began.
How’d your boutique get it’s name?
The name Pink Arrows balances bold symbols of beauty and strength. Throughout my life I have admired many women, including my mentors – my mom and grandmother – in their aspirations to successfully combine the two. My goal is to fill my boutique with modern, yet cozy and bohemian, glamorous clothes and accessories that women will covet.
What do you think makes Pink Arrows special?
My goal is to always look for pieces that have the softest fabrics, the best fit and the most unique graphics. I have spent a good part of my career in sourcing and quality control, visiting factories overseas, and I have a unique eye for detail. Sourcing is my passion.
I love when customers are surprised at the range of sizes and prices that I carry. I’m not just trying to cater to one age group or one body type. It’s a good feeling when someone walks in skeptical and leaves having found something they love….and with a smile.
What’s the toughest part about running your own business?
The same challenge every woman feels – there is never enough time in the day for everything! Trying to balance work, family, friends, etc., there is always a trade off (sometimes it’s sleep). I truly believe if you are doing what you love, it doesn’t feel like work. I have had some jobs during my career that were tough to wake up for everyday, where the work environment wasn’t positive, or the commute was CRAZY LONG. I am super grateful to live in Benicia and work in Benicia. I get to surround myself with so many amazing people on a daily basis.
Do you have any future plans for the business?
My goal for the last few years has been to find a location in Benicia for my shop. Now that I’ve found it, I’m settling in to my new surroundings and constantly trying to improve the space. I am loving that I accomplished that goal and now I realize I need to set new goals for the future. For right now, I’m just grateful.
If you could raid one celebrity closet, whose would it be?
That is a tough one! There are so many great style icons, but if Nicole Richie were my size, she would definitely be my pick. I love how she mixes bohemian prints in such a fantastic way. She is fearless and has a confidence that is contagious. I admire people who take risks with their style and are not afraid of what others will say.
It’s only appropriate that Nicole loves another Nicole’s style:
I don’t know about you guys, but I love everything that Pink Arrows Boutique is about – from how it got it’s name, to Nicole’s attention to detail! It’s definitely the kind of place I want to tell my friends about. I’m also all for a supporting local, especially when the woman who owns and runs the boutique wants to represent women of different sizes and styles.
Life is too short to be tearing others down. We need to support one another and be happy for the achievements of others. Get out there and spread the word about Pink Arrows, or better yet, come check it out.
You better believe I picked up something for Gia and myself during our Saturday afternoon downtown stroll….
Picture of the goods that Gia and I scored:
Pink Arrows Boutique Business Hours:
Currently the shop is still on “summer hours,” and is open Tuesday/Wednesday from 10 a.m. until 2 p.m.; Thursday/Friday from 10 a.m. until 2 p.m., & 4 p.m. until 6 p.m.; Saturday from 11 a.m. until 1 p.m., & 2 p.m. until 4 p.m. They are closed Sunday and Monday.
You can make an appointment by e-mailing Nicole at firstname.lastname@example.org, or calling 844-264-6456.
They will adjust their night time hours to shorter “winter hours” in November.
Pink Arrows Boutique Address:
301 First Street, Benicia, CA 94510 – They are located in the courtyard between Plein Air Gallery and Gallery 621, just past Rookies Bar and Grill.
4 thoughts on “Local Girls Do It Better”
Hi Ashley- Love your blog so much…and thanks you for featuring my shop and for thinking of me for your blog! I feel like I hit the neighbor jackpot as well and am going to miss you all so much when you move. Keep in touch! xo, Nicole
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I’m so happy I could share about you and your awesome boutique. I’d be doing others a disservice if I kept Pink Arrows a secret! I’m gonna miss living next door to you, but we won’t be far. More reason to make it a point to get together. Xo
I’m as so proud of your passion for your new career. Passion, hard work and expertise is what makes any profession a success. I know you take pride in bringing such a unique and needed business to your home town. There’s no better feeling in the business world other than providing a service that is so sought after and making the town you live in just a little bit better and more dynamic. Congrats
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I couldn’t agree more! Nicole is a rockstar!